Monadnock Humane Society Searches for Star’s In Rescue Brew Beer Label Contest

By Jacques Du Preez

Branch and Blade Brewing and West LA Beer Company Partner to Benefit Monadnock Humane Society

Swanzey, NH – The Monadnock Humane Society’s Rescue Brew Beer Spokesdog and Spokescat star search is now underway!  Winners will appear on the labels of our “2022 Rescue Brew Beer Labels” from Branch and Blade Brewing and West LA Beer Company. Pet owners are being asked to submit a photo of their dogs and cats at and tell us why their pet deserves to win.  Nominations opened on April 4, 2022 and run through April 30, 2022.  A $10 entry donation with each nomination, and $1 per vote supports the lifesaving programs of Monadnock Humane Society.  Vote for your favorites from April 4, 2022 to May 29, 2022.  One Grand Prize Winning Dog and one Grand Prize Winning Cat will be announced at the 34th Annual Walk for Animals Event, on June 25, 2022. After the announcement, the 2022 Rescue Brew limited small batch production beer will be available at the Branch and Blade Brewing and West LA Beer Company locations this Summer.

Branch and Blade believes in constantly innovating the world of craft beer. Their goal is to deliver a variety of well-crafted beers of the highest quality. Additionally, they enjoy trying new styles and pushing the limits of their own creativity. Their goal is always to have the customer love their beer as much as they themselves do. Located in Keene, they have very generously supported our mission to help animals since 2020. Co-owner Trevor Bonette, who’s official title is “Head of Creativity and Regrets”, said  “our whole team at the brewery are huge dog and cat fans, and it is important for our company to support the lifesaving work of the Monadnock Humane Society.  We could not think of a better way to celebrate pets and the people who love them, than by creating a special release beer featuring pets from our community on the labels!”

At West LA Beer they believe craft beer is also about the experience and their hope is to cultivate that experience in their taproom. Which they have certainly achieved! Their goal was always to create a space for you to enjoy having a beer with friends. Co-owners, Dave Smith, Ryan Gale, and Eric Johnson came together to build a welcoming brewery and are excited to support the growing craft beer scene in the Monadnock region.   

“Our lifesaving work is 100% funded by the generosity of people within the communities we support. After dealing with more than two years of a pandemic, we had to think outside the box and create new and unique ways to partner with local businesses and foster public support,” says Monadnock Humane Society Executive Director, Kathy Collinsworth.  “We couldn’t be more excited to celebrate the unconditional love that pets bring to our lives and partner with Branch and Blade Brewery and West LA Beer Company to find the first Spokesdog and Spokescat for the 2022 Rescue Brew Beer.”  The public will choose the three finalist dogs and three finalist cats through voting and then three local “celebrity” judges will choose one winning dog and one winning cat to appear on the labels of the 2022 Rescue Brew Beer. The six finalist dogs and cats will each receive an artist rendering of their pets printed on canvas. 

For more information and to nominate your pet, to be the face of pets everywhere, please visit